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TodayOct 9Fri1 item
  1. GameLook23

    miHoYo's Dawei becomes the biggest "human easter egg" at Xiaohongshu RED LAND as players say he never turned down a photo

    miHoYo president Dawei appeared at Xiaohongshu RED LAND to back the company's new game Xingbu Gudi, and was called by players the biggest "human easter egg" of this year's event, posing for photos with everyone who asked and even appearing on a parade float. This year's RED LAND expanded from 80,000 square meters to 150,000 square meters, with more than 160 game and anime IPs taking part and five rounds of ticket sales selling out in an average of 20.6 seconds. For the first time, miHoYo's Genshin Impact, Honkai: Star Rail, Zenless Zone Zero and Xingbu Gudi appeared together offline, and Dawei also met the physical robot of Nalo, the AI café proprietress from Xingbu Gudi.

Oct 8Thu
  1. Chuapp33

    Chongqing's game industry faces a turning point as mini-games and PC and console teams may form two separate ecosystems

    Chuapp visited Chongqing teams including Pathea Games and Youthcat Studio, laying out the turning point and bottlenecks the local game industry has hit after producing successful titles. Pathea Games currently has more than 300 employees, and when Dyson Sphere Program launched in 2021 Youthcat Studio had only 5 people in development, relying on outside teams in Shanghai and elsewhere for testing, community and marketing. The Chongqing mini-game industry base unveiled in October 2025 has brought in 34 companies with more than 200 office staff, but PC and console teams with longer development cycles are still constrained by talent and long-term funding.

Oct 7Wed
  1. GamesIndustry.biz61

    Wizards of the Coast Union Expands, Demands Company Stop Pushing Generative AI

    The Dungeons & Dragons team at Wizards of the Coast and Team X, which handles Magic: The Gathering and Duel Masters, have joined the UWOTC-CWA union and are demanding that Hasbro and Wizards of the Coast leadership stop pushing generative AI. The company must decide by October 13 whether to voluntarily recognize the expanded bargaining unit.

    Why it matters: After the Arena team formed a union in April and won its election, the D&D and Magic: The Gathering teams joined the same union, with demands centered on generative AI policy and the ownership of amateur creations.

Oct 6Tue
  1. GamesIndustry.biz49

    Sega Says It Won't Entrust the Creative Aspect of Games to AI, and Is Using the Tech to Improve Efficiency in Publishing and Other Departments

    Sega senior executive director and deputy chief commercial officer Tsuyoshi Saito said the company is very cautious about using generative AI in game development and will not entrust the creative aspect of games to AI; it is currently used mainly in publishing and corporate departments to improve efficiency and generate business ideas.

    Why it matters: Sega draws the boundary for generative AI between publishing and development, and the piece also covers Crystal Dynamics' similar approach at the prototyping stage, letting readers compare how the two studios handle it.

Oct 5Mon
  1. Chuapp35

    Eggy Party UGC watch: from making maps to making products, creators move toward studio-style operations

    Three groups of Eggy Party UGC creators describe how they went from making maps as a hobby to forming teams and turning park maps into long-running products. The Gemini Editor announced at the official July creator conference runs the frame-synced Origin Editor and the state-synced World Editor in parallel, and the September update added map preloading, asset hall cleanup, and the Tripo P2.0 model for AI model generation.

    Why it matters: The three creators' accounts trace the Eggy Party UGC path from making maps to making products, offering a look at how platform tools and incentives support long-term commercial operations.

Oct 4Sun
  1. Meshy30

    Meshy and OpenAI co-sponsor the Unity AI Game Jam at G-STAR 2026

    Meshy announced it is sponsoring the Unity AI Game Jam at G-STAR 2026 alongside OpenAI, a 24-hour event for 50 developers held on November 18–19 at BEXCO in Busan. According to the organizers' breakdown, ideas use OpenAI, 3D uses Meshy, and development happens in Unity, with Unity and K-GAMES as hosts. Registration is first come, first served and may close early if applications are high; event details are at on.unitysquare.co.kr/4xRg3D8.

Oct 1Thu
  1. Youxituoluo58

    Survey finds 35% of game company founders have decided not to hire because of AI

    An industry employment survey covering 90 countries and more than 1,800 professionals found that 35% of game company founders have cut hiring spend because AI tools can do the work. The BGIES report says 78% of respondents said AI changed the way they work over the past year, with 33% calling the change significant; companies increasingly split incremental work among existing staff, AI and outsourcing, and full-time work is becoming a privilege.

    Why it matters: The report uses three data lines — hiring thresholds, outsourcing spend and median salaries — to show that AI's squeeze on game jobs starts before hiring.

Sep 30Wed
  1. GameLook48

    Tencent quietly closed-beta tests E Ciyuan, an AI game companion product built around digital human buddies and voice companionship

    Tencent is quietly running a closed beta of E Ciyuan, an AI game companion product that offers digital human characters, voice chat and real-time screen recognition. Players can pick male or female companions with different personas for everyday conversation, or turn on a game companion mode. The product is free during the beta, and the interface already shows a framework for exchanging star coins for energy and for spending energy by conversation turn, voice or length of companionship; the launch date, the list of supported titles and the final pricing plan have not been made public.

    Why it matters: The article places E Ciyuan alongside in-game companion examples such as Lingbao and AI Pom-Pom, showing the difficulties standalone AI companions face in adaptation and monetization.

  2. Inworld AI Blog51

    Inworld acquires realtime voice agent platform Ultravox

    Inworld has announced the acquisition of Ultravox, a realtime voice agent platform; the Ultravox team has joined Inworld and continues to develop the platform. The first update after the acquisition is that the built-in Inworld voice in Ultravox now uses Realtime TTS-2, existing voice IDs remain usable with no code changes, and the upgrade costs nothing extra.

    Why it matters: The acquisition brings voice understanding, reasoning and voice generation into one realtime inference infrastructure, letting readers judge how the voice agent stack is consolidating.

Sep 23Wed
Sep 16Wed
  1. AI and Games58

    Why the Steam AI Gaming Festival Is Drawing Backlash Against AI in Games

    The AI Gaming Festival on Steam is hosted by US technology company Invirtu Labs and centers on showing how generative AI can take over development tasks such as art assets, code, narrative, localization, voice and music. The author notes that the event is connected to Glitch, the indie game platform owned by its organizer Devin Dixon, giving it the feel of promotion for his own platform. He also says the accompanying talks are in fact a paid virtual conference, and questions whether some of the participating games were added without their developers' knowledge.

    Why it matters: The article traces the organizer's ties to its own platform Glitch and lays out why this Steam event is seen as drumming up support for generative AI rather than explaining it.

Jun 10Wed
  1. Inworld AI Blog40

    Inworld cuts prices across its voice and LLM stack, by more than half for most developers

    Inworld announced price cuts across its entire voice stack, with most developers seeing reductions of more than half at each layer of text-to-speech, speech recognition, LLMs and compute. The new prices are already in effect for all developers. Realtime TTS-2 drops to about $10/1M characters, speech recognition to about $0.10/hour, and Router can connect to 100+ models with no markup on third-party models.

    Why it matters: Inworld has lowered prices at every layer of its voice stack and published tiered per-unit rates for TTS, speech recognition and LLMs, which can be used to estimate inference costs for consumer-grade applications.