Sega Says It Won't Entrust the Creative Aspect of Games to AI, and Is Using the Tech to Improve Efficiency in Publishing and Other Departments
Sega senior executive director and deputy chief commercial officer Tsuyoshi Saito said the company is very cautious about using generative AI in game development and will not entrust the creative aspect of games to AI; it is currently used mainly in publishing and corporate departments to improve efficiency and generate business ideas.
Why it matters: Sega draws the boundary for generative AI between publishing and development, and the piece also covers Crystal Dynamics' similar approach at the prototyping stage, letting readers compare how the two studios handle it.